AGENT-BASED MODELING OF PSYCHOLOGICAL INFLUENCE

Latynov Vladislav Victorovitch

The article is devoted to the problem of agent-based modeling of the processes of psychological influence and the dynamics of opinions in large groups. Two stages of research (1970-1990; 2000 — present time) in this scientific field are singled out, their main goals and features are characterized. An assessment of the development prospects of agent-based modeling of psychological influence and opinion dynamics was carried out. It is noted that the integration of the achievements of modern psychology into agent models regarding the expansion of the set of impact effects, mechanisms for the stability of people's opinions, data on the variety of means of influence and personalized influence will significantly increase their predictive value and psychological realism.

Keywords:agent-based modeling, psychological influence, agent-based models, effects of psychological influence, personalized influence