Kutumov Alexandr Sergeevich (Postgraduate at the Department of General and Social Psychology,
Banzarov Buryat State University
)
Badmaeva Nataliya Tsydenovna (Candidate of Psychological Sciences,
Associate Professor at the Department of General and Social Psychology,
Banzarov Buryat State University
)
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Consumer panic is a phenomenon that regularly occurs in modern society in response to various threats and crises. This note explores the role of the locus of control, a psychological concept describing the individual perception of control over events, as a factor influencing the manifestation of consumer panic. The locus of control can be an important predictor of consumers' reactions to crisis situations, determining how they perceive and react to threats to their well-being.
Keywords:consumer panic, panic purchases, locus of control, consumer behavior, externality, internality
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Read the full article …
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Citation link:
Kutumov A. S., Badmaeva N. T. LOCUS OF CONTROL AS A FACTOR IN THE MANIFESTATION OF CONSUMER PANIC // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2023. -№10. -С. 27-30 DOI 10.37882/2500-3682.2023.10.06 |
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