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COMMUNICATION WITH THE CONSUMER IN THE DIGITAL AGE: ANALYSIS OF THE FOREIGN RESEARCH

Ryzhov Kirill Igorevich  (postgraduate student Department of Pedagogy and psychology Moscow Information Technology University – Moscow Institute of Architecture and Civil Engineering (ANO VO "MITU-MASI") )

The article presents an overview of the foreign scientific publications on customer interaction. New mechanisms were identified and characterized that allow the client to engage in communication with the seller in a new digital reality: online services; automated data collection and processing; product branding; mobile applications; loyalty programs and discount coupons; uniting customers into social communities of companies; newsletters; gamification; advertising templates; targeted advertising, storytelling. Trends changing the format of communication with the consumer were identified.

Keywords:communication, consumer, digital technologies, mechanisms of engagement, foreign research
 

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Citation link:
Ryzhov K. I. COMMUNICATION WITH THE CONSUMER IN THE DIGITAL AGE: ANALYSIS OF THE FOREIGN RESEARCH // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2023. -№10. -С. 45-48 DOI 10.37882/2500-3682.2023.10.10
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