THE METHOD OF UNFINISHED SENTENCES IN THE STUDY OF ORDINARY IDEAS ABOUT SOCIAL CREATIVITY

Nesterova Ekaterina Mikhailovna

The article presents the results of a study of ordinary ideas about social creativity. The study used the method of unfinished sentences. The results obtained are disclosed and can be analyzed at the level of the subject (individual, group, social subject) and at the level of the situation (situations of interpersonal, intragroup, intergroup and social interaction), the correlation of which allowed us to build a model of ordinary ideas about social creativity. The unfinished method proved to be adequate to the purpose of the study and demonstrated its effectiveness, which raises the question of further development of the possibilities of using this method in socio-psychological research.

Keywords:social creativity, ordinary ideas, qualitative content analysis, method of unfinished sentences