THE INFLUENCE OF RUSSIAN CULTURAL CODE ON FASHION IN RUSSIA

Petrukhina Alfiya Sarfarovna, Shangua Isolda Eduardovna

The article determines the importance of using the Russian cultural code in modern fashion in the Russian Federation. The work managed to present examples of the introduction of birds` various images and the earth, geometric figures and symbols, ornaments, color schemes on modern clothing and trace their interpretation within the cultural code in the Kursk region. The purpose of this work is to analyze the influence of the Russian cultural code on fashion in Russia. Research methods: analysis, synthesis, generalization of the obtained data. The novelty and degree of study of the issue lies in an attempt to systematize data on the influence of the Russian cultural code on fashion in Russia today, which has not been done before.

Keywords:cultural code, modern fashion, Kursk region, ornament, QR code.