SOCIO-PHILOSOPHICAL FOUNDATIONS OF SELF-REGULATION IN THE DIGITAL ENVIRONMENT: SUBJECTIVITY AND NETWORK INDIVIDUALISM

Lankina M. Y.

This article is devoted to the socio-philosophical interpretation of self-regulation of the individual in the context of total digitalization and "networked individualism" (M. Castells), which have become key features of the late-modern risk society. The relevance of the study is determined by the growing cognitive and emotional strain caused by continuous information flows, algorithmically governed communication platforms, and the blurring of boundaries between the public and the private. The author proceeds from the premise that self-regulation, understood as a set of conscious and unconscious processes for maintaining internal balance, comprises not only neuropsychological mechanisms but also socially mediated practices, and therefore requires an integrative analysis that combines philosophical theories of subjectivity with empirical data from the humanities. The methodological basis of the study includes: critical theory of modernity (U. Beck, A. Giddens, Z. Bauman), which frames personal resilience as a response to systemic uncertainties; M. Foucault’s concept of biopower and its development in the works of G. Agamben, which guide the analysis of power practices invading the body and psyche; M. Castells' network approach, describing the shift from collective identities to individualized network trajectories; and phenomenology and the holistic principles of Gestalt therapy, which introduce the category of "organismic" self-regulation. The scientific novelty of the article lies in clarifying the concept of subjectivity as a co-product of personal regulatory strategies and networked forms of socialization, as well as in introducing the category of "digital co-regulation" to describe collective mechanisms for supporting personal resilience. The practical significance lies in the development of recommendations for educational, social, and corporate policies aimed at enhancing critical media literacy, fostering emotional intelligence, and designing human-centered digital interfaces that minimize attention exploitation.

Keywords:subjectivity; self-regulation; digital environment; networked individualism; risk society; biopower; Gestalt practice; digital well-being; cognitive load; co-regulation; digital platforms; critical theory