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Advertising language, effects of suggestive linguistics in advertising

Mantrova A. A.  (student, The research supervisor – LEKAREVA Yu.S., Candidate of Economic Sciences, associate professor, Orenburg branch of Plekhanov Russian Academy of Economics, Orenburg, Russian Federation )

The problem of advertising and its direct effective impact on consumers is rather actual presently. In article the main problems are considered during creation of the advertising text, stages of impact of advertising communication on target audience are presented, basic elements of suggestive linguistics are considered.

Keywords:advertising, linguistic features, a suggestiya in advertising, the advertising text, influence.
 

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Citation link:
Mantrova A. A. Advertising language, effects of suggestive linguistics in advertising // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2016. -№02. -С. 7-9
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