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Impact of new mass media on intercultural communication in the global context

Belyakova Irina Gennadievna  (Candidate of Psychological Sciences, Docent, Russian Presidential Academy of National Economy and Public Administration (RANEPA))

Fast development of new mass media in the past decades became the main force accelerating globalization process. Using the world research results in this area with the help of historical and comparative analysis the author substantiates the hypothesis that new mass media has raised individual intercultural communication to the highly interconnected and complex level, at the same time giving rise to a lot of problems. The author analyzes interrelation between globalization and new mass media from the point of view its complex effect on intercultural communication and makes the conclusion about the importance of parallel study of interrelation of national / ethnical culture and new mass media and the influence of new mass media on different aspects of intercultural communication.

Keywords:intercultural communication, culture, globalization, new mass media, cultural identity
 

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Citation link:
Belyakova I. G. Impact of new mass media on intercultural communication in the global context // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2017. -№07-08. -С. 10-13
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