Sabanchieva Lyubov Habizhevna (Candidate of History, senior research fellow of the Institute for the Humanities Research of Russian Academy of Sciences KBSC)
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The article presents the problem of incorporating ethnic elements of material culture in the recreation industry of the Kabardino-Balkar Republic. From this point of view considers the state and prospects of branding tourism destinations and recreation and noted the social importance of this process.
Keywords:ethnic markers, branding, ethnic architecture, national cuisine.
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Citation link: Sabanchieva L. H. The potential preservation of ethnic markers in material culture in Kabardino-Balkaria // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2017. -№11-12. -С. 11-14 |
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