Simonova Irina Feliksovna (PhD, St. Petersburg State Institute of Culture, St. Petersburg )
Bernadskaya Kseniya Vladimirovna (Assistant, St. Petersburg State Institute of Culture, St. Petersburg)
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The article focuses on a brief overview of the latest foreign research that contributed to the problems of forming the theater image, allowing you to get a general idea of the main approaches, promising areas of research, elements of the image formation techniques, search algorithms for a unique idea for creating an image, and choosing the most informative means of creating it.
Keywords:image creation, image of the museum, assessment methodology of the museum image, target audience, means of image building
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Citation link: Simonova I. F., Bernadskaya K. V. Theater image // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2020. -№02. -С. 28-33 |
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