A new model of visionary activity in media culture

Pozharov Alexey I.

The article analyzes the media popularity of eco-activist Greta Thunberg as a cultural phenomenon based on the traditional Christian archetype of visionary children. The historical analogies of the phenomenon are considered, its structural scheme is revealed, and a brief scientific assessment of the concept of visionary is given. What makes Greta Thunberg different from other visionary children known in Western European history? What are the cultural trends of modern society indicated by the phenomenon of its popularity?

Keywords:Semiotics, Greta Thunberg, visionary, cultural studies