Theoretical assessment of the features and problems of the banker’s code of professional ethics

Devletov Oleg Usmanovich, Sazbandyan Tamara Valeryevna, Gorbunov Viktor Viktorovich

Banks continue to develop tools for monitoring behavior and supervision, taking into account trends such as the development of remote communication channels with clients, the use of artificial intelligence and the robotization of consumer financial relationships. This helps improve customer focus and customer satisfaction for financial service providers. In addition, the development of an ethics section will require special attention to ensure that consumers are free to choose service providers and that changes can be easily made if necessary. The issue of personal data protection is also of particular importance. At the same time, improving the culture and ethics of interaction between financial intermediaries and clients, with an emphasis on building long-term relationships, is central. Consumers want key product information in a concise, simple and understandable format. In accordance with ethical and ethical guidelines, it is necessary to constantly modernize the complex of legal, organizational and outreach activities to reduce the volume of unauthorized transactions carried out by social engineering methods, create a positive client experience and ensure the trust of financial institutions in the service sector Financial consumers.

Keywords:bank employee, moral and ethical component, code of ethics, set of measures and measures, banking activity, bank services.