The image of a Chinese entrepreneur in the everyday consciousness of representatives of the Russian linguistic culture

Gao Yue

At the moment, one can observe the expansion of business relations between the Russian Federation and the People's Republic of China. This determines the interest of entrepreneurs of the two states in the business culture of each other. At the moment, there are a number of studies devoted to the study of the image of a representative of the Chinese and Russian linguistic culture in general and Chinese, Russian entrepreneurs in particular, within the framework of researchers of communication processes in various industries. However, there are no works devoted to the study of the image in the everyday consciousness of a representative of linguistic culture. This determines the relevance of this work and its potential practical use. In the article, the author analyzed the image of a Chinese entrepreneur in the everyday consciousness of representatives of the Russian linguistic culture. A number of elements and judgments were identified that form the image of a Chinese entrepreneur in the everyday consciousness of representatives of the Russian linguistic culture. These elements and judgments were divided into main categories, reflecting certain aspects of the image of a Chinese entrepreneur in the everyday consciousness of representatives of the Russian linguistic culture: business correspondence, honesty towards partners, business etiquette, the procedure for concluding contracts, communication, negotiation, trust in partners, conducting business correspondence. Also, the most common methods of the Chinese in the course of negotiations were identified, they were characterized.

Keywords:Chinese entrepreneurs; Business Etiquette; international communication; judgments; opinion.