Hatred in social communication as a modern manifestation of resentment

Pisarevskaia N. S.

A modern person accepts values, often consumer ones, offered to him by society, strives to comply with the imposed trends, and sees this as a manifestation of his uniqueness. However, as a result, rejection and hatred of all those around him who stand out for some reason become a form of his self-affirmation. At the same time, the dissemination of information by means of mass communication ensured its accessibility, and social communication allowed people to speak out on any issue with impunity. All this leads to resentment, the manifestation of which in social communication is Hatred.

Keywords:Hatred, resentment, social communication, self-affirmation.