The economy of cultural identity in the conditions of informatization of society

Orlov S.

The article undertakes a structural-functional typology of the levels of the economy of cultural identity. The subject of the research is the levels of production and consumption in the economy of cultural identity. Functional structuring made it possible to establish a set of subjects of the economy of cultural identity in the conditions of informatization of society. The authors come to the conclusion that the increment of the capital of cultural identity is possible only in the conditions of a person's free choice of cultural patterns that form the identity while maintaining cultural diversity.

Keywords:cultural identity, economics, social capital, human capital, subjectivity of culture, cultural studies.