THE SIGNIFICANCE OF ACCULTURATION FOR MODERN SOCIETY

Kirillov Kirill Olegovich, Moguchev Ivan Vladimirovich, Latypova Elvira Rashitovna

As the title implies the article describes the role of dialogic communication during the transition and merger of technical innovations and globalization. The main goal of this article is to describe the socio-psychological transformation of a dialogue group. Much attention is given to the concept of "culture" as culture is a means of storage and transmition of human experience and information in modern society. The article gives a detailed analysis of the interaction of different cultures. Attention is drawn to the adaptation of a small group in the society.This article gives valuable information about dominant and acculturating groups which need each other. It is noted that the dominant group will develop more slowly without an acculturating group.

Keywords:dialogic communication, transcultural communication, acculturation process, cultural convergence, communication culture