Журнал «Современная Наука»

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Scientific and practical journal, Moscow

 Electronic version of the printed number

Журнал - Современная наука: Экономика и Право

The magazine «"Modern Science: actual problems of theory and practice"»
Series ЭКОНОМИКА и ПРАВО - №04 2024

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Content
Economics
ONLINE MARKETING IN THE BRAND PROMOTION SYSTEMAleksyutina O. A., (Candidate of Pedagogical Sciences, Associate Professor of the Department of Russian and Foreign Literature and Mass Communications, Bryansk State University named after Academician I.G. Petrovsky)
Levicheva E. V., (Candidate of Philological Sciences, Associate Professor of the Department of Russian and Foreign Literature and Mass Communications, Bryansk State University named after Academician I.G. Petrovsky)
 P. 6-11
DIGITAL POTENTIAL AS AN INDICATOR OF ECONOMIC DEVELOPMENT OF THE REGION (BASED ON THE EXAMPLE OF THE SARATOV REGION)Bekkalieva N. K., (Candidate of Economic Sciences, Associate Professor of the Department of Economics, Saratov State Law Academy, Saratov)
 P. 12-15
MODERN "QUIET" TRENDS IN PERSONNEL MANAGEMENTGоrskinа L. , (Omsk State Technical University)
 P. 16-18
MODERN MARKETING COMMUNICATIONS IN THE CONTEXT OF DIGITALIZATIONGrigoryants I. A., (candidate of economics, docent Samara university )
Vorobeva A. V., (Candidate technical sciences, docent K G Razumovsky Moscow State University of technologies and management (the First Cossack University) )
Koryagina I. , (PhD in History, Associate Professor Plekhanov Russian University of Economics )
 P. 19-22
THE IMPORTANCE OF THE GREAT SILK ROAD IN THE CONDITIONS OF GLOBALIZATION Dashdemirova T. Z., (Doctoral student of Baku State University)
 P. 23-29
ANALYSIS OF INFORMATION TECHNOLOGIES IN THE MODERN DEVELOPMENT OF THE DIGITAL ECONOMYDoguchaeva S. M., (Candidate of physico-mathematical Sciences, associate professor Financial University under the Government of the Russian Federation, Moscow )
 P. 30-33
REGULATION OF SOCIAL DEVELOPMENT OF RUSSIA IN THE TRANSITION PERIODDubrovsky A. V., (Candidate of Economic Sciences, Associate Professor, Associate Professor at the Financial University under the Government of the Russian Federation, Associate Professor, Moscow International University )
Khonchev M. A., (Candidate of Economic Sciences, Associate Professor, Associate Professor at the Financial University under the Government of the Russian Federation)
 P. 34-38
PROBLEMS OF EVALUATING EFFECTIVENESS NON-COMMERCIAL MARKETINGEfremova Y. , (Ph.D. in Philology, associate professor Samara State University of Economics )
Koryagina I. , (PhD in History, Associate Professor Plekhanov Russian University of Economics )
Vorobyev D. , (Candidate economic sciences, docent K G Razumovsky Moscow State University of technologies and management (the First Cossack University) )
 P. 39-43
RURAL TOURISM IN RUSSIA: LEGAL REGULATION CHARACTERISTICSZolotovskiy V. A., (Professor, "Volgograd State University, Volgograd )
 P. 44-49
THE IMPACT OF KEY PERFORMANCE INDICATORS AND MOTIVATION ON EMPLOYEE PRODUCTIVITYIvanchina O. V., (Candidate of Economic Sciences, Associate Professor, Samara State Transport University )
Tarasova O. V., (senior lecturer, Samara State Transport University )
Tarasova T. M., (Candidate of Economic Sciences, Associate Professor, Samara State Transport University)
 P. 50-53
THE ROLE OF KEY PERFORMANCE INDICATORS IN THE MODERN LABOR MARKETIvanchina O. V., (Candidate of Economic Sciences, Associate Professor, Samara State Transport University )
Tarasova T. M., (Candidate of Economic Sciences, Associate Professor, Samara State Transport University)
Kremnev A. , (Candidate of Economic Sciences, Associate Professor, Samara State Transport University)
 P. 54-56
CORPORATE UNIVERSITY AS A DRIVER OF PERSONNEL DEVELOPMENT IN THE COMPANYKozhevnikova O. O., (Ufa State Petroleum Technical University)
Kobyzeva S. V., (Candidate of Philology, Associate Professor, Ufa University of Science and Technology )
 P. 57-63
MARKETING COMMUNICATIONS OF RUSSIAN TRAVEL COMPANIES IN THE CONTEXT OF SANCTIONSKoryagina I. , (PhD in History, Associate Professor, Plekhanov Russian University of Economics)
Khayrullin M. F., (candidate of technical sciences, K G Razumovsky Moscow State University of technologies and management (the First Cossack University))
Vorobyev D. I., (Candidate economic sciences docent K G Razumovsky Moscow State University of technologies and management (the First Cossack University))
 P. 64-67
INNOVATIVE METHODS OF STAFF MOTIVATION IN MODERN INDUSTRIAL ENTERPRISESKremnev A. , (Candidate of Economic Sciences, Associate Professor, Samara State Transport University)
 P. 68-72
LABOR PRODUCTIVITY IN THE AGRICULTURAL SECTOR OF THE REGION: CURRENT TRENDS AND GROWTH FACTORSKuz,mich N. P., (Сandidate of economic sciences, Аssistant Professor, Blagowechensk, FSBEI HE Far Eastern State Agrarian University )
 P. 73-76
ANALYSIS OF BUSINESS PROCESS DEVELOPMENT IN THE IT INDUSTRY: TRENDS AND PERSPECTIVESKushnarev S. V., (Postgraduate student, Moscow University for Industry and Finance «Synergy»)
 P. 77-82
SUSTAINABLE DEVELOPMENT OF OIL AND GAS SECTOR ENTERPRISES IN MODERN CONDITIONSMedvedeva A. A., (postgraduate student, Peter the Great St. Petersburg Polytechnic University)
 P. 83-87
REGIONAL GROWTH POINTS IN THE DEVELOPMENT OF ENTREPRENEURIAL STRUCTURES IN THE HOSPITALITY INDUSTRYMeshcheryakova A. B., (Candidate of economic sciences, associate professor, Associate professor of the department of industry and project management Kuban State Technological University (Krasnodar) )
Davidenko E. V., (Postgraduate student Kuban State Technological University (Krasnodar) )
 P. 88-93
ADAPTATION OF FOREIGN EXPERIENCE IN THE FORMATION OF INDUSTRIAL CLUSTERS TO RUSSIAN CONDITIONSMindlin Y. B., (Candidate of Economic Sciences, associate professor, Moscow state academy of veterinary medicine and biotechnology of K.I. Scriabin)
 P. 94-99
FULL-SCALE USE OF ENVIRONMENTAL RESOURCES OF THE RUSSIAN FEDERATION FOR SUSTAINABLE ECONOMIC GROWTH OF THE COUNTRYPirozhuk N. N., (Client Communications Manager Joint stock company "LOCKO-Bank", Moscow, Russia )
Yushkova S. A., (Candidate of Economic Sciences, Associate Professor, Associate Professor Financial University under the Government of the Russian Federation, Department of Sociology, Moscow, Russia )
 P. 100-105
THE IMPACT OF THE QUALITY OF PERSONNEL MANAGEMENT ON THE COMPANY'S POSITIONING IN THE LABOR MARKETTarasova O. V., (senior lecturer, Samara State Transport University)
 P. 106-109
THE ROLE OF BANKS IN THE FORMATION OF MINIMUM SAVINGS OF THE POPULATIONTernovskaya E. , (Ph.D., professor, Financial University at Government of the Russian Federation (Moscow) )
 P. 110-115
CUSTOMER-FOCUSED INNOVATION IN HIGH-TECH MARKETSTikhomirov E. A., (PhD, Bauman Moscow State Technical University)
Morozova O. I., (PhD, Bauman Moscow State Technical University)
Lebedeva V. I., (Bauman Moscow State Technical University)
 P. 116-118
THE MAIN TRENDS IN THE DEVELOPMENT OF INTERNATIONAL MARKETING IN TOURISM IN MODERN CONDITIONSKhayrullin M. F., (candidate of technical sciences, K G Razumovsky Moscow State University of technologies and management (the First Cossack University))
Tkacheva A. E., (K G Razumovsky Moscow State University of technologies and management (the First Cossack University))
Kvirikadze P. V., (K G Razumovsky Moscow State University of technologies and management (the First Cossack University))
 P. 119-122
FEATURES OF SCIENTIFIC-EDUCATIONAL CORPORATIONS IN RUSSIATcukanova О. A., (Grand PhD in Economic Sciences, Professor of the Faculty of Infocommunication Technologies, ITMO University (St. Petersburg) )
Panteleev M. V., (PhD student of the Faculty of Infocommunication Technologies, ITMO University (St. Petersburg) )
 P. 123-127
Law
THE CONSTITUTIONAL PRINCIPLE OF PERSONAL EQUALITY: GENERAL THEORETICAL AND SUBSTANTIVE ASPECTSAbasheva E. A., (Candidate of Law, Associate Professor Branch of the Russian State University for the Humanities, Russia, Domodedovo, Moscow region )
 P. 128-131
REASONABLE TIME FOR CONSIDERATION OF CASES ON INDEPENDENT CLAIMS OF MEMBERS OF A GROUP OF PERSONSAshirov I. M., (Graduate student of Institute of Public Service and Management of The Russian Presidential Academy of National Economy and Public Administration (Moscow).)
 P. 132-135
A COMPARATIVE LEGAL VIEW OF REGULATION AND CURRENT TRENDS IN THE CONSTRUCTION OF ENERGY FACILITIES IN A NUMBER OF COUNTRIESVasilkova S. V., (PhD. jurid., Dean of the St. Petersburg State University Faculty of Law; Associate Professor of the Department of Business and Energy Law , Faculty of Law, St. Petersburg State University )
 P. 136-142
DESCRIPTIVE USE OF A TRADEMARK AS AN ARGUMENT ABOUT THE ABSENCE OF INFRINGEMENT OF AN EXCLUSIVE RIGHTGerashchenko E. V., (postgraduate student RSAIP (Moscow))
 P. 143-146
THE REASONABLE NEED FOR COVID RESTRICTIONS ON THE RIGHT TO FREEDOM OF PUBLIC EVENTS IN THE POST-PANDEMIC PERIOD: PRESENCE OR ABSENCE?Moiseenko D. A., (Postgraduate student of the Department of Constitutional and International Law of the St. Petersburg University of Management Technologies and Economics)
 P. 147-150
DIGITAL RIGHTS AND OTHER ASSETS AS OBJECTS OF INFORMATION LEGAL RELATIONSOrekhova N. L., (Candidate of Legal Sciences, Associate Professor, North-Western Institute of Management - branch of RANEPA under the President of the Russian Federation (Saint Petersburg) )
 P. 151-154
THE LEGAL AND TECHNOLOGICAL NATURE OF THE PREPARATION, CONCLUSION AND EXECUTION OF SMART CONTRACTSOrekhova N. L., (Candidate of Legal Sciences, Associate Professor, North-Western Institute of Management - branch of RANEPA under the President of the Russian Federation (Saint Petersburg) )
 P. 155-158
ACTS MISTAKENLY ATTRIBUTED TO THE ABUSE OF RIGHTS IN BUSINESS RELATIONSSakharov N. S., (Graduate student Novosibirsk State University of Economics and Management )
 P. 159-161
STATE REGULATION OF DIGITAL PLATFORMS AND ECOSYSTEMS IN COMMON LAW STATES (USING THE EXAMPLE OF THE USA)Topoev A. A., (Postgraduate student, Russian Academy of National Economy and Public Administration, Institute of Law and National Security, Moscow)
 P. 162-166
PROBLEMS OF JUSTIFYING THE AMOUNT OF COMPENSATION FOR ILLEGAL USE OF A TRADEMARKShalobanova N. P., (Competitor, Pacific State University, Khabarovsk)
 P. 167-169
MODERN PROBLEMS OF TRAINING LAWYERSShalobanova N. P., (Competitor, Pacific State University, Khabarovsk)
 P. 170-172
LEGAL PROTECTION OF ORPHANSShinkaryuk D. V., (Director, Novosibirsk Academy of Pedagogy of Practical Psychology and Social Work, Novosibirsk; postgraduate student, Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Novosibirsk)
 P. 173-178
Sociology
SOCIOSTRUCTURAL FEATURES OF REGULATING THE SOCIAL DEVELOPMENT OF RUSSIAN YOUTH IN REGIONAL LABOR MARKETS IN THE CONTEXT OF THE INSTITUTIONALIZATION OF PROFESSIONS OF THE FUTUREKorzhova D. A., (Postgraduate student of the South Russian State Polytechnic University (NPI) named after M.I. Platov, Novocherkassk, Russian Federation)
 P. 179-182
ARTIFICIAL INTELLIGENCE IN THE LIFE OF A MODERN PERSON: ADVANTAGES AND DISADVANTAGESPisarevskaya N. S., (Candidate of Philology, Associate Professor, Department of Advertising and Public Relations, Moscow International University )
 P. 183-185
WESTERN THEORIES OF LEADERSHIP XX - XXI cc. AND TRADITIONS OF SUPERIORSHIP IN THE RUSSIAN ARMYSamolyanov O. A., ( Chief Expert of the Laboratory of Leadership Practices and Customer Centricity Research, Institute of State and Municipal Management, National Research University Higher School of Economics, Moscow.)
 P. 186-193
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