Armed services and branches of the U.S. armed forces within the context of ethnocultural stereotyping

Romanov Alexander Sergeevich, Shnyakina Kira Veniaminovna

This research unveils the nature of relations among such phenomena as "ethnos", "culture" and "language". Vested with the function of axiological retranslation, mottos of the U.S. Armed Forces services and branches make essential part of the army idiom and facilitate shaping and reinforcing stereotypes of the collective consciousness. Obviously, mottos of military units belong to the complex of language artefacts reflecting GI’s dominant values, behavioral patterns, world outlook and conceptosphere. This paper concludes that military mottos are typical of semantic implicitness, vocativity, brevity, metaphoricity, widespread use of Latinisms and stereotypogenicity.

Keywords:U.S. Armed Forces; army subculture; GI; stereotyping; stereotype; linguistic means and forms for explicating ethnic stereotypes; military motto; mottos of the U.S. Armed Forces services and branches.