The formation of the vocabulary of innovation in the digital development of the Russian economy context

Nefedova Darya Sergeevna

The article describes the process of neolexemes formation under the influence of the digitalization of the economy and related spheres, various methods of neologization in the language sphere of digital technologies are analyzed, analytical neonominations representing terminological combinations and neonominations formed as a result of actualization of borrowed items cyber- and crypto- are considered on mass-media materials; the examples of implementation of the expressivization of speech using neolexemes strategy are studied.

Keywords:vocabulary of innovations, digital economy, media text, analytical neonominations, expressivization of speech.