Intertext functions and their influence on the audience’s perception of economic media text

Bazanova Anna Evgenievna, Burdovskaya Elena Yurievna, Osipovskaya Elizaveta Andreevna, Popova Elena Olegovna

The article reveals the process of functioning of the intertext in the modern economic media text and its influence on increasing the effectiveness of the impact of economic information on the readership. The authors highlight the functions aimed at updating the meaning of economic news that performs the intertext. They provide examples of the use of pretexts to engage the reader in the formation of the semantic content of economic news.

Keywords:economic media text, intertext, pretext, actualization, permutation