To the question about features and functions of anthroponyms in the english language business discourse

Ivanova Aryuna Gomboevna, Smirnova Irina Viktorovna

The article considers the most typical peculiarities of anthroponyms and their functions in the English business discourse on the material of the popular British brands. Types of anthroponyms and special aspects of their functions are defined, as well as particularities of their functioning as business objects and brands. The authors trace characteristic tendencies of branding.

Keywords:anthroponyms, cognitive function, affective function, embodied and disembodied anthroponyms, brand