Euphemisms and dysfemisms: linguistic and pragmatic features in political discourse

Tsaturyan M. A.

The article discusses the features of euphemization and dysfemization in political discourse. It is noted that euphemisms used in political texts do not lose the euphemism status even if they are poorly connected with the denotatum, since they correspond to the basic parameters of euphemism identification (replace unwanted words or expressions, have a neutral connotation, help to avoid a communicative conflict). Dysphemisms, being in opposition relations with euphemisms according to the connective characteristic, are a means of undermining the general rules of communicative comfort.

Keywords:political discourse, euphemization, dysfemization, means of manipulation.