Strategic approach for analyzing paremias in politicians’ speech

Semenova Olga Fiofanovna

The article proves the choice of strategic approach in analyzing paremias in the politicians’ speech. The existing in linguistics approach is added with means of lingo-argumentative analysis. The author suggests methodology and conceptual apparatus for analyzing the political discourse. The position of strategic approach is positioned both in private sphere of ling-argumentology and in the whole system of linguistic knowledge.

Keywords:speech, political communication, argumentation, intention, strategic approach, impact.