On the role of verbal and non-verbal means in the implementation of the category of imagery in an electronic popular science text with a non-verbal component

Hristoforova Natalya I.

The article analyzes the peculiarities of implementing the category of imagery in an electronic popular science text, taking into account its verbal and non-verbal components. Imagery is considered as a way to conceptualize reality. A text with a nonverbal component has special requirements for the use of verbal means of creating imagery, since they must meet the semiotic codes of other levels (drawing, color, font, etc.). In addition to the main functions – to promote understanding of the text, attract and hold the reader's attention – the means of creating imagery are used as means of text compression. The analysis is based on the texts of electronic versions of the publications "Bild der Wissenschaft", "Spiegel", "Focus", "GEO".

Keywords:imagery, popular science text, non-verbal component, verbal component, means of creating imagery.