Corporate model of media education: opportunities and perspectives

Yarnykh Veronika Igorevna

The expansion of the online space has significantly changed the organizational reality of the company. In this regard, all management systems, including the corporate education system, are undergoing significant changes. The emergence of new generations of employees on the labor market, the expansion of the media reality of the company, and a significant change in business processes require new approaches to the system of organizational education as a whole. The situation with the COVID-19 pandemic, which turned into an infodemia, showed the need to develop new media, information and digital competencies among employees, and in general, the need to develop and implement a corporate media education model. The article presents new approaches to the formation of a media education model, a factor that affects its development and implementation.

Keywords:media education, corporate model of media education, organizational learning, theory of generations, principles of corporate education, media and information literacy, digital literacy.