Communicative and pragmatic approach to the translation of fictional titles

Vatolina Tatiana Gennadievna

In the article the communicative and pragmatic aspects of the title analysis is characterized. Principal ways and strategies of translating titles and the problem of its equivalence are considered. The process of translating fictional titles of the English origin reveals modes of their pragmatic adapting, ways of translating fictional titles from English into Russian being analysed.

Keywords:title, translation, pragmatic force, strategy, equivalence, pragmatic adapting, pragmatic aspect, fictional communication, transformation.