Culture features of the metaphorical presentation of the thematic group «food» in Russian and China language advertisting texts

Zhu Xiangyu

The article is devoted to the study of metaphors of the thematic group "food" in the Russian and Chinese linguistic picture of the world on the material of advertising texts. The main goal of our research is to analyze the metaphorical representation of the thematic group "Food" in the Russian and Chinese linguistic picture of the world on the basis of advertising texts. Scientific originality of the paper lies in the fact that we analyse the thematic group "Food" in the Russian advertising texts from the position of the carrier of the Chinese linguistic culture. The paper is based on the classical classifications of metaphors and metaphorical models. As a result, we summarized the differences between Chinese and Russian cultural characteristics from the analysis of the metaphor of advertising texts.

Keywords:thematic group "food"; linguistic picture of the world; metaphorical model; national and cultural characteristics; advertising texts.