The recipient’s gender as a factor of communication

Krivosheeva Elena Nikolaevna

This article is devoted to the study of the addressee's gender as a factor in everyday communication. In the course of the research, the texts of everyday communication were analyzed, and the ways and means of gender addressing were analyzed, which the communicant can use both when generating speech and when perceiving it. A communicative-pragmatic approach was used in the study of linguistic material. The results of the study are the analysis of examples of everyday speech.

Keywords:communication, stereotype, gender, communicative approach, communicant