Peculiarities of using a language game in an economic media text

Burdovskaya Elena Yurievna, Popova Elena Olegovna

The authors attempted to analyze theoretical sources in order to clarify the term «language game» in this article. The article considers ways to enhance the rational content of economic material through game accentuation of specific information fragments of the media text. Examples of integrating economic terminology into the media text using a language game are given.

Keywords:economic media text, language game, terminative name, logical-semantic game, game at the phraseological level, syntactic game.