The importance of frame approach in formation of metaphors in the building discourse

Yurina M. K.

In this article the data on the frame, metaphor and discourse, presented in linguistic works, have been analyzed and summarized to identify the significance of using the frame approach in the process of metaphorization in the building discourse. The language material was provided by texts of popular science building and scientific and technical magazines and newspapers. In the article the main methods are used such as observation and generalization, frame analysis and extrapolation. The results of the study are to identify the importance of using the frame approach as a structural organizational and informational mechanism in the formation of building metaphors.

Keywords:frame approach, building discourse, metaphor, frame, terminology