English- language Business Twitter: functional characteristics, system-forming parameters, professionally marked strategies

Goncharova Elena A.

The article examines the functional characteristics of the English-language Business Twitter, which is presented as a unique institutional phenomenon serving the social institutions of modernity. In this study, the main system-forming parameters of this type of virtual professional discourse are highlighted, including a professionally meaningful subject area, professional tools, professional assessment of the quality of work and professionally marked strategies. Taking into account these parameters of the English-language Business Twitter, the author points out the most frequent specific strategies that users resort to for business interaction with subscribers.

Keywords:Business Twitter, information function, economic function, social function, system-forming parameters of Business Twitter, specific strategies.