Variation of the linguocognitive model of metaphor in travel media discourse

Skryabina Ekaterina Yurievna

This research is devoted to the study of linguo-cognitive features of metaphorization in travel media discourse, represented by texts of different genres published in travel magazines. The article describes the results of modeling a metaphor at the cognitive and textual levels of discourse. As a result of the study, a correlation between the metaphor and the genre of travel media text is established.

Keywords:metaphor, travel media discourse, genre, travel media text, concept, destination.