Public speaking as part of creating a politician’s image (on the example of Grigory Zinoviev)

Kuchmenko Marina Aleksandrovna

The article is devoted to public speaking as an integral part of activities of the politician. Various strategies are being considered to enhance the impact of public speaking on the audience. The speech behavior of Grigory Zinoviev was investigated and his role in the politician`s image formation was determined in general. Communication culture and speech literacy play an essential role in shaping the image of a politician, while the ability to convincingly and argumentatively express its political views is an integral part of the successful activity of a politician. The authors conclude the sighificant role of the speech image in the politician`s image formation.

Keywords:politician’s image, the speech image, protocol, public speaking, public activities.