Non-verbal component of popular science text

Khristoforova Natalya Igorevna

The article explores the peculiarities of using the non-verbal component of a popular science text. The paper considers the correlation between non-verbal and verbal components in this type of text. The types of non-verbal means used in creating a video-verbal popular science text that serve to attract the reader's attention, inform him, and form his opinion are considered. Based on the analysis of examples containing nonverbal elements, the features of constructing a nonverbal component of the popular science text are revealed. This article discusses the following types of non-verbal tools used to create electronic popular science text: photos, drawings, video files, graphics, diagrams, color, and font. The object of our research is an electronic popular science text; the material for the study was the texts of the publications "Bild der Wissenschaft", "ScienceBlogs", "GEO", "Spiegel", "Focus".

Keywords:electronic popular science text, verbal components, non-verbal components, video-verbal text