Linguocreative interaction of signs belonging to different semiotic systems in the texts of modern German political poster

Filatova A. G.

The article is devoted to the specifics of interaction of language signs with the signs of other semiotic systems, which can be considered as a signal of the manifestation of linguocreativity in modern German political posters. A political poster is regarded as a kind of polycode text. The authors describe the composition of political poster, analyse different types of correlation between verbal and iconic components, determine their linguocreative potential and attempt to define, in which part of the political poster linguocreativity emerges.

Keywords:creolized text, polycode text, political poster, political discourse, linguocreativity.