Means of expressiveness in business English (based on the examples of the texts from the textbook on franchising)

Pokrovskaia Natalia Vladimirovna

In this paper the object of research is the means of expressiveness in the English-language business text, and their application in teaching English-language business communication is considered as the main goal. The material of the study is the textbook “Franchising” by M.E. Ponomareva wtitten for students of the 1st year of the master's degree. It is considered by us as a vivid example of the teacher's focus on teaching future specialists in the field of international trade to easily and freely express their thoughts in English, make the students’ speech more imaginative, avoid stylistic and genre uniformity of speech, apply word-making in business and professional communication.

Keywords:linguistic expressiveness, means of expressiveness, business communication, expressiveness of a business text, development of expressive business speech.