Professional foreign language competence formation by eliciting the national culture code of railway travel

Liakhova Elena Georgievna, Fedotkina Elena Viktirovna

The article is devoted to the problem of increasing the efficiency of teaching a professionally oriented foreign language in a non-linguistic university. The authors of the article propose to use the method of identifying the national culture code as a tool for the formation of professional foreign language competence in the process of teaching a foreign language (English) to future PR specialists of railway transport. One of the paramount skills for a public relations specialist is the ability to identify the hidden motives of the consumer or the so-called culture code of goods and services, which is especially important for promoting domestic goods and services on the world market. The authors put forward a hypothesis that the study of the Russian and English culture codes of travel by rail will enhance the effectiveness of teaching English of the specialty and the success of the professional-cultural competence formation as a component of the foreign language professional competence of future PR specialists.

Keywords:non-linguistic university, professional-cultural competence formation, increasing the effectiveness of teaching a foreign language, the Russian culture code of railway travel.