The system of means of speech manipulation in the discourse of the election campaign: based on the speeches of British politicians

Petrukhina Oksana Petrovna, Koroleva Tat`yana Aleksandrovna, Djachenko Irina Alexandrovna

In the framework of modern linguistic paradigm, researchers are particularly interested in studying various means of speech manipulation in political election discourse aimed at influencing the audience. The analysis of the examples showed the effectiveness of using promissive speech acts to achieve this goal. A comprehensive study of promissive speech acts in political discourse, when analyzing their communicative and pragmatic properties, allows us to study in more detail the promissive intention of a politician and the procedures of linguistic and pragmatic analysis.

Keywords:the discourse of the election campaign, speech manipulation, strategy, speech act, promissive intention