Linguistic features of manipulative influence in the Englishlanguage tourist internet discourse

Avakova M. L., Monogarova A. G., Budnyaya O. N.

This article is devoted to the study and description of the specific speech manipulation features of the modern English-language tourist Internet discourse, verbalized in the marketing electronic texts of travel and tourism websites. The article describes effective strategies of speech influence, forming a positive attitude of addressees to the presented products and services. It is revealed that the characteristic feature of the English-language tourist Internet discourse is the targeted social impact on the addressee of marketing electronic texts through harmonious speech interaction, characterized by implicit strategies of etiquette communication. The combination of manipulative strategies in one discursive fragment emphasizes the speech influence, contributes to the successful achievement of communicative intentions of the addressee in the global electronic environment.

Keywords:tourist Internet discourse, speech manipulation, strategies, harmonious communication.