Analysis of the foreign experience of attracting women to exercise physical culture by means of mass communication

Turianskaia Varvara Aleksandrovna

The article examines the measures taken by various countries to attract women to physical activity through mass communication, namely: social networks, TV and websites. The analysis is carried out on the example of such countries and initiatives as the United States and the non-profit organization "Women's sports Foundation", the United Kingdom and the national program "This girl can" and #ThisGirlsGolf, as well as France and the national association "Women and Sports". These initiatives have proven their effectiveness and, if necessary, can be taken into account and adapted to the domestic realities.

Keywords:mass communication, physical activity, women, activities to increase engagement