The discourse of sustainable development: semiosis in communication in the media space

Kliminskaya Svetlana

The article is devoted to the analysis of the metadiscourse of sustainable development forming in the media. The author considers the features of the modern media environment, analyzes the nature of the discourse of sustainable development as a metaphenomenon, defines the properties of hybrid concepts as semiotic signs, determines groups of verbal signs functioning in the metadiscourse of sustainable development. The article emphasizes the role of media personality in the formation of the trajectory of meaning in creolyzed texts that make up the metadiscourse of sustainable development.

Keywords:media discourse; sustainable development; hybrid concepts; creolized text; semiotics.