Representation of the category of emotiveness in sports text online broadcasts

Trubcheninova Anna Aleksandrovna

The article discusses ways of representing the category of emotivity in online text broadcasts of football matches. This type of text is periodically updated, short written messages from the moderator about the progress of the game. A variety of emotive means are involved in reflecting the emotional atmosphere of the match. In the course of the analysis, direct designations of emotions, cliched metaphors, idioms and kineme nominations were revealed. The convergence of online text broadcasting with oral forms of media communication determines the dominance of emotives that fix emotions in the form of an evaluative attitude to the facts and participants of a sporting event. Emotive evaluations, interjections act as part of exclamation structures allocated by means of supragraphemics. The mechanisms of encoding emotional information show a tendency to hyperbolization characteristic of sports discourse, which increases the suggestive power of the text.

Keywords:sports text online broadcasts, emotiveness, emotive, emotive evaluation, metaphor, exclamative constructions.