Linguistic conceptualization of "insincerity" in English and Kazakh

Shuinshalieva Ainur Nurlanovna

The article describes the linguistic techniques of filling the verbal part of the concept space insincerity as well as the feature of verbalization of semantic components of this concept in English and Kazakh. The universality of insincerity deprives it of a single conceptual basis. In accordance with the peculiarities of communication, the article draws attention to the judgments and assessments of the subject in situations of insincere communication, which are objectified in the presented languages. This article also provides the most famous and popular words and phraseological units in English and Kazakh with the component insincerity. Various examples of the use of phrases with this concept in the compared languages were also given. Phraseological units with these lexical components have a wide range of meanings and are a special subject for reflection.

Keywords:linguistic characteristics of linguistic units; concept; frame; cognitive model; insincerity; lie; deception; verbalization.