The evolution of the concept of "creolised media text" in terms of semiotics and psychology (on the material of the German supraregional press)

Lenkova T. A.

The paper analyses the term "creolised text" in modern print media discourse on the material of German quality press. The research is carried out as an interdisciplinary research at the junction of linguistics and practical journalism. The author examines the term "creolised text", the origins of its emergence and evolutionary development, as well as the diversity of scientific points of view on its essence. The growing popularity of the creolized text in the print media and peculiarities of its use are substantiated in terms of semiotics and psychology.

Keywords:creolised media text, media discourse, media linguistics, verbal/non-verbal text components, semiotic code, media design.