Cognitive aspect of an advertising text

Agaeva Turkan Sayavush

The article examines the advertising text from a cognitive point of view. The article is theoretical in nature and in the course of the study, various scientific approaches on this topic were analyzed. Advertising texts accompany us in the modern world at every step. The study of these texts in cognitive lighting is a highly relevant topic for modern linguistics. Within the framework of the article, the author calls advertising texts creative works and polycode texts. It is noted that the main feature of advertising texts is linguistic creativity that manifests itself in the behavior of the addresser and addressee.

Keywords:cognitive linguistics, polycode text, neurolinguistics, psycholinguistics, semantics, advertising text, linguo-creativity.