Emotivity characteristics and their functions in speech genre "online recommendation"

Blokhina Tatiana Rashidovna

The article covers elements of emotivity in speech genre "online recommendation" and "online feedback", identifies the main types of emotive content and pays attention to the ways of expressing these elements in online texts. In addition, it analyzes and discusses various levels of emotivity, which are clearly demonstrated in linguistic and pragmatic components of recommendations, their implementation in topics, themes and microthemes, emotive tonality reflecting the whole range of pragmatic tasks of the author: emotional self-expression, emotional assessment or evaluation and emotional impact on the target audience.

Keywords:genres of speech, business communication, speech act, emotivity, online recommendation, emotive background and tonality.