Mythological practices in astrological discourse (based on mass media texts)

Andreev Vadim, Khodus Viacheslav

The work is devoted to the analysis of the problem of actualization of mythological consciousness in semiotically rich astrological texts broadcast by the media. The article deals with the issue of popularization of astrology in the mass information environment, as well as the influence of this process on the consciousness of society. Examples are given that demonstrate the potential of texts on this subject in terms of the ability to influence the behavioral and worldview attitudes of a person.

Keywords:myth, mythological consciousness, semiotics, astrological text, mass media, astrological discourse