Methods of measuring manipulative influencing the forces of influencers in social networks in as part of the study of digital tokens

Alekseev Alexander Vladimirovich

In the context of studying digital tokens expressed in hashtags in social networks, it is important to note the huge role that influencers play in various campaigns of socio-political protest movements. This topic is becoming extremely relevant today, when political movements in the media sphere occur quite often. Influencers are one of the formative components of any protest movement, without whose support some campaigns would not have received such a wide coverage, which was described in detail in the second chapter, in particular when researching the hashtags #Kony2012, #Metoo and others. To date, scientists from many countries of the world: Sweden (Mats Ekstrom), Norway (Christopher Wilson), Brazil (Gabriela Zago), South Korea (Han Woo Park), the USA (Zeynep Tyufekci), etc., are investigating the problems of functioning of the process of influence of influencers on political processes. The most important theories and discoveries in this field will be presented below.

Keywords:influencers, hashtag, protest movements, social networks