Nomination of plants in urban signage in Russia and China: linguoculturological and psychological aspects of perception

Sun Qiuzi

The purpose of the study is to present unique and common names of plants in the texts of Russian and Chinese signs, using a questionnaire to identify emotions and associations that these names in signs cause in native speakers of Chinese and Russian languages, to study the specifics of the perception of informants and the effectiveness of the impact of this type of signboard texts on Russian and Chinese people. The result of the work was the identification of both common and polar different principles of creating signage; determining the features of the use of plant nominations in urban signage in Russia and China; identifying the reasons for the perception of information city signage by representatives of different cultures – Russia and China.

Keywords: signboard, association, emotion, culture, nomination of plants.