Speech methods of manipulative influence in political discourse

Kharchenko N. L., Bagdasarova I. Y., Lutsenko N. S., Ulanova K. L., Ayruni K. A.

In the process of studying the functioning of language in political discourse, two problems inevitably arise - the language of power and the power of language. They differ as follows: the language of power is what language means and techniques the current government uses, and this is the subject of study of "pure" linguistics. Political discourse, which has a significant impact on the consciousness of the masses, using speech techniques and means, should be studied by political linguistics. The language of a politician should have an impact on the mass consciousness, because the statements of a politician should make up the world of opinions and assessments of recipients, that is, "consumer-listeners" of political discourse. Actually, every skillful politician tries to operate with the main political symbols, rituals and archetypes, consonant with the mass consciousness.

Keywords:discourse, politics, influence, evaluation, manipulation, context.